Are you making these social media mistakes?

There is software for people like you who need help with this kind of problem. When optimising citations, use the correct category and a description of your business that sensibly includes your main keywords (services and location typically). You as a business owner need to get inside the head of …

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You can rank new pages with SEO and content

Never participate on any kind of link exchange with other sites which may lead to a ban from search engines These larger websites are typically eCommerce sites, or blogs which have been running for a long time. Websites have had browser sniffing and redirecting capabilities for the better part of …

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Write a 1000+ words article about SEM

Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Getting featured in this part of SERP will help attract clicks and, ultimately, more visitors to your page. Twitter hashtags are a great way to create visibility …

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Beginner's guide to link building

Even if you're looking for increased brand awareness rather than clicks, organic search will provide a greater return. Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. If you're …

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Why your digital marketing strategy should centre around content

Financial pressures have caused the company leaders who hire advertising agencies to conclude that they cannot pay unlimiteddollars for marketing programs. He must not have practical experience.' This comment captures an important point. In summary, it is not a winning idea to think about SEO in terms of being a …

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My thoughts on webmaster tools

You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors' links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the …

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Interesting facts I bet you never knew about comment spam

The SERPs will most likely choose to display your meta-description, so it needs to be captivating to encourage people to click through and read your blog. You only have 156 characters to play with, so every word has to count! When Google fluctuations are noted, many SEO managers panic and …

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Learn to do user generated content like a pro

The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. All changes and additions should be deliberate and meaningful. Keyword research should be the starting point for any SEO campaign. Why? Because if you don't know what people are …

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New school SEO is more about traffic

Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to convert and that are reasonable areas for your business to initially compete in. You are typically limited to a single domain or a subdomain …

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The benefits of analytics to your search marketing strategy

Image file names alert Google and other search engine crawlers as to the subject matter of the image. But to be clear: the actual E-A-T ratings given by search quality evaluators are NOT ranking factors. The hierarchy of effects approach enjoys the benefit of allowing marketers to identify common steps …

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What you should have asked your teachers about site submissions

Components such as H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you can leverage to boost your ranking. Even those retailers who don't sell products online or who have substantial offline sales are still impacted …

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Why have site submissions been so popular?

All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. In fact, Google Panda, the search engine's ranking algorithm, is designed to sift out websites with thin …

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