A lot of marketers focus on social in their online marketing strategy. But, it's important to use both online search and social. Search is more powerful than social and more effective when supported by social. However, it's expensive - we'll be discussing influencer marketing in detail later in this book. When …

There is software for people like you who need help with this kind of problem. When optimising citations, use the correct category and a description of your business that sensibly includes your main keywords (services and location typically). You as a business owner need to get inside the head of …

Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Getting featured in this part of SERP will help attract clicks and, ultimately, more visitors to your page. Twitter hashtags are a great way to create visibility …

Image file names alert Google and other search engine crawlers as to the subject matter of the image. But to be clear: the actual E-A-T ratings given by search quality evaluators are NOT ranking factors. The hierarchy of effects approach enjoys the benefit of allowing marketers to identify common steps …

Your competitors are not standing still. Block segment analysis dictates the value of weight / ranking factors a web page is given for a set portion of the page. Here is why this strategy works like a charm. I'm not a big fan of manufactured goods. I prefer simple things like …

All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. In fact, Google Panda, the search engine's ranking algorithm, is designed to sift out websites with thin …