There is software for people like you who need help with this kind of problem. When optimising citations, use the correct category and a description of your business that sensibly includes your main keywords (services and location typically). You as a business owner need to get inside the head of …

Domain authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. Getting featured in this part of SERP will help attract clicks and, ultimately, more visitors to your page. Twitter hashtags are a great way to create visibility …

Image file names alert Google and other search engine crawlers as to the subject matter of the image. But to be clear: the actual E-A-T ratings given by search quality evaluators are NOT ranking factors. The hierarchy of effects approach enjoys the benefit of allowing marketers to identify common steps …

Your competitors are not standing still. Block segment analysis dictates the value of weight / ranking factors a web page is given for a set portion of the page. Here is why this strategy works like a charm. I'm not a big fan of manufactured goods. I prefer simple things like …

All Javascript and CSS files on your site must be unblocked. That means Google must be able to access those files so that it can see the site as a normal visitor does. In fact, Google Panda, the search engine's ranking algorithm, is designed to sift out websites with thin …