Improve engagement by utilising cloaking

Bottom line, Google needs to keep users coming back, and they do so by making sure their search algorithms delivers the most relevant results. Canonical tags pointing to the wrong articles (iearticles not relevant to the current article) A treasure hunt is a fantastic way of having fun with your …

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Don't forget hits

Googlebot has some limitations regarding which APIs and JavaScript features it supports. Index design incorporates interdisciplinary concepts from linguistics, cognitive psychology, mathematics, informatics, physics and computer science. A unique present is a american sweet box - have you considered this before? Google Beverley show less information in the search results on …

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Top trends in organic links to watch

You can correct 404 errors easily by restoring a page that was deleted, diagnosing any problems with your hosting provider, or creating a 301 redirect. Write legible, readable copy, and treat the meta description as if it's an advert for your web-page There is a lot of demand for raw …

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Top trends in duplication to watch

The type of traffic we want to build is the type that will compound and will never go away. We want to create traffic today that will still give us a little trickle in five years. Combining hundreds (or thousands) of little trickles, our site that converts, and a great …

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Invest in javascript

By evaluating the organic traffic metrics regularly in your audit, you'll know when you can pat yourself on the back or when you need to start over. Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for …

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How Google treats h1 headers when indexing your site

The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. That is a tough question and it's going to be based on the domain authority of …

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How to turn link building into success

Effective marketing communications influence consumer attitudes. Think awards, testimonials, endorsements, and other trust factors. Target links from websites with high DAs, since the higher the DA, the more relevant and reliable a source is. Links from high-DA sites communicate to Google that your site is also a highly relevant and …

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New school SEO is more about traffic

Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to convert and that are reasonable areas for your business to initially compete in. You are typically limited to a single domain or a subdomain …

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