How Google treats h1 headers when indexing your site

The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. That is a tough question and it's going to be based on the domain authority of …

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How to turn link building into success

Effective marketing communications influence consumer attitudes. Think awards, testimonials, endorsements, and other trust factors. Target links from websites with high DAs, since the higher the DA, the more relevant and reliable a source is. Links from high-DA sites communicate to Google that your site is also a highly relevant and …

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New school SEO is more about traffic

Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to convert and that are reasonable areas for your business to initially compete in. You are typically limited to a single domain or a subdomain …

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