Beginner's guide to link building

Even if you're looking for increased brand awareness rather than clicks, organic search will provide a greater return. Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. If you're …

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Learn to do user generated content like a pro

The best part of SEO and inbound marketing as a whole is the ability to track and refine the entire process. All changes and additions should be deliberate and meaningful. Keyword research should be the starting point for any SEO campaign. Why? Because if you don't know what people are …

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