By evaluating the organic traffic metrics regularly in your audit, you'll know when you can pat yourself on the back or when you need to start over. Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for …

Repeat your keyword phrase several times throughout the page-once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content. A strong linking structure and other internal SEO best practices can provide that. Off-site SEO is a more complicated bag of opportunities and …

Even if you're looking for increased brand awareness rather than clicks, organic search will provide a greater return. Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. If you're …

Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to convert and that are reasonable areas for your business to initially compete in. You are typically limited to a single domain or a subdomain …