Even if you're looking for increased brand awareness rather than clicks, organic search will provide a greater return. Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. If you're …

Based on your business goals, searcher data, and competitive landscape, you can refine the initial list of target searches to subsets that are most likely to convert and that are reasonable areas for your business to initially compete in. You are typically limited to a single domain or a subdomain …