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A lot of marketers focus on social in their online marketing strategy. But, it's important to use both online search and social. Search is more powerful than social and more effective when supported by social. However, it's expensive - we'll be discussing influencer marketing in detail later in this book. When …

There is software for people like you who need help with this kind of problem. When optimising citations, use the correct category and a description of your business that sensibly includes your main keywords (services and location typically). You as a business owner need to get inside the head of …